How Hawa successfully builds its business:
Hawa Saffa bought goods for €100 and moved from village to village with them. After 12 months, she can pass the €100 on to the next woman. Her income has greatly improved the family's standard of living and her children are able to attend school.
This is Hawa Saffa (below left in the picture). She lives in Nyannyahun with her family of seven, Sierra Leone. Her family includes her husband, four children, a grandson and her husband's niece. There are also four children from the neighborhood who also sleep in their house. Hawa Saffa's family lives in a adobe house that is plastered with cement.
In June 2019, Hawa received €100 from the “Society for Empowering the Needy” (SEN) through KETAAKETI Microfinance from €100. With this money she bought various goods for everyday use and went from village to village to sell them. After a year she was able to pass on the money to the next family and earned enough to buy a permanent market stall and sell her goods there. In the meantime, she even has a larger shop in her house, from which she sells rice, fish and vegetable oil, among other things.
She can now buy enough groceries to eat at home with the family. She can also buy school uniforms and learning materials for her children and send them to school.
The house has four rooms and a small shop. She shares a room with her husband and two children. Three other boys sleep together in one room, only her husband's niece sleeps alone. There is only one bed for Hawa Saffa, her husband and two small children. The boys lie on a tarp on the floor while the girl sleeps on a mat. She uses the fourth room to store her goods for the shop.
Microfinancing has enabled Hawa and her family to stand on their own two feet. She was able to pass the money on to the next family. And they go on, on and on.
Hawa would like to buy a mobile phone to communicate with its customers in larger cities. However, this is not yet possible. She has two main customers from whom she buys her goods and who in turn sells them to the people of her village and surrounding villages. She rents motorbikes to transport her goods, which she buys in larger cities, to her village. Sometimes she buys $500 worth of goods and sells them at a profit.
She emphasizes that business is better in the rainy season than in the dry season. This is because during the rainy season, people engage in agriculture and do not have enough to eat. Most of them need to buy food to work on their farms.
From the market stall to its own shop and livestock breeding – Hawa has always invested its money in a future-oriented manner.
She and her family now also own a goat, a sheep and four chickens. They breed these animals so they can resell them. Hawa also says that she would like to continue expanding her business with more money so that she could soon use the larger income to finance her children's education at the university. Some of her children are still in high school, others in junior high school.
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